Leedall – Future Thinking helped The Advertiser transform their aging level 5 function space into a state-of-the art experience that commands attention.
The Advertiser is South Australia’s longest running media company. For over 160 years, The Advertiser has covered the states local triumphs, tragedies, heroes and scandals.
Tasked with modernising an antiquated function space, The Advertiser approached Leedall – Future Thinking to completely re-imagine what was possible. The mission: to deliver a visionary Audio-Visual solution that would breathe new life into the room.
For The Advertiser, this meant more than just having a space that catered for their own internal town hall style meetings. It meant transforming their facility into a dynamic, versatile venue suitable for hosting external events and engaging Adelaide’s local business community. All this meant providing a solution with some serious ‘WOW FACTOR’.
The Business Challenge
The Advertiser required a seamlessly integrated Audio-Visual solution which allowed for live event video conferencing, public address, state-of-the-art display technology and control from multiple locations.
With floor to ceiling windows surrounding the entire venue, one of the major challenges presented was providing a modern display solution large enough and bright enough to outshine the sun.
Mounting any solution this big would require some outside the box thinking. With wall mounting not an option, the solution needed to be both aesthetically pleasing for the client and completely free from the inevitable cable clutter.
With a design focus, Leedall’s solution required the discrete integration of external speakers, broadcast camera, presentation microphones and the ability to extend audio and video signals without delay to the adjacent outdoor alfresco area. All this while providing users flexible audio and content control from multiple locations at opposite ends of the space.
Future Thinking Solution
Integral to the success of the project was the solutions ability to ‘WOW’. Serving as a central showpiece, Leedall deployed LG’s eye-catching high brightness 136” LED ensuring not even the sun could compete for attention.
Complementing the display solution, Vogel’s architecturally designed floor-to-ceiling mount was deployed. This had the added benefit of creating an effortless floating effect and allowed for discrete cable management.
Two Bose MSA12X tower speakers were added in support of the venues existing ceiling speakers. Discretely mounted on the display’s edges, the speakers blend into overall solution design.
An Aver ceiling mounted camera was positioned at the rooms centre. Configured with multiple pre-set control positions, the camera allows presenters to be captured from their preferred position within the room.
Crestron NVX encoders and decoders allow Ultra High-Definition content to be routed to the LED display via Cat6 network architecture. Two Crestron touch panels provide a seamless user interface experience of audio, content and camera control from multiple locations in the room.
Completing the solution, Biamp’s TesiraForte digital signal processors utilizing the venues existing amplifiers provided finite optimization of the audio system allowing audio signal passthrough through to the adjacent alfresco area with zero latency or time delay.
From an outdated space filled with aging technology to a modern multipurpose venue experience. The Advertisers Level 5 Function Space has been entirely transformed. Walking into the room, your eyes instantly gravitate toward content on the impressive 136” high brightness display. The integrated Bose speakers not only provide a crystal-clear audio experience for speeches but are capable of delivering a true venue audio experience suitable for any style event – Including the end of year Christmas Party.
However, the true success of any project is measured by the client’s ability to seamlessly operate the technology solution. Within a week of completion, the ultimate test had arrived. Broadcasting their first monthly townhall meeting to a remote audience of 1800 and 200 in person attendees filling the space. First impressions were going to be critical.
Operated via the Crestron control system, the event ran seamlessly and without fault. Both local and remote attendees reporting to have been blown away by the quality and clarity of the venues audio and video capabilities.
Download Case Study: The Function Space Outshining the Sun | The Advertiser
Project Owner – Darren Lewis
Author – Brad Eather